2. Ethical start-ups make ethics a core value of the enterprise. Start-up founders have discovered that they must explicitly embrace doing business ethically to counter the temptations to fudge various standards.
- Startup founders who embed ethical principles into their day-to-day operations attract top-tier talent and maintain regulatory compliance. In todays call-out society aided by active users of multiple social networks, transparency is essential. Any company without proper corporate governance inevitably attracts unwanted public attention, and the business ...

Furthermore, visual representations like the one above help us fully grasp the concept of Founder Principal Business Ethics.
- The Founder is Michael Keatons movie, likely intended as a vehicle to the Oscars. Keaton does a fine job of conveying Krocs vision and the pressures to compromise on business ethics while staying true to a larger vision of higher quality. At one point, for example, Kroc wants to cut down on refrigeration costs by adding a powder substitute for liquid milk in the milkshakes.

- Many different types of business ethics exist, but the most important categories are social responsibility, transparency and trustworthiness, fairness and practices involving technology. Entrepreneurs, especially new entrepreneurs, often need help navigating the business ethics landscape. Most companies should have a code of conduct, guiding principles, reporting procedures and training programs to enforce ethical behavior.