Recently, our editorial lead, Geoff Chang, had the opportunity to share his insights with Little Black Book. Geoff discussed how big ideas have long held brands to a higher purpose.
Even though big media platforms want you to think otherwise, pushing niche audiences and diverse channels down our throats (and OK, it can work, depending on the case), big ideas are still literally the main driving force of advertising.
This particular example perfectly highlights why Compact Big Idea Revolution Still Productivity is so captivating.
While the big idea may feel dated, its essence remains more relevant than ever. But for us, there is no big idea without audience participation, especially when our goal is for big ideas to travel and have big business impact.
