Global Internet usage is the number of people who use the Internet worldwide.As of 2025, the International Telecommunication Union (ITU) estimates that approximately 6 billion people, or 74% of the global population, are using the internet.
6.04 billion people use the internet worldwide. Approximately 73.2% of the global population has internet access. China has the largest number of internet users, with 1.3 billion, followed by India with 1.03 billion. In the United States, internet users are projected to reach 327.18 million.
As of early 2025, approximately 5.64 billion people worldwide, about 68.7% of the global population, use the internet. This is quite an increase from 2022, when 4.9 billion people, or 69% of the worlds population, were online.
% of people have smartphones today. In 2024, the current number of smartphone users worldwide is 4.88 billion, meaning 60.42% of the worlds population owns a smartphone.
Meanwhile, Manochi analysis of data published in the advertising resources of the worlds top platforms reveals that YouTube has the largest social media advertising audience. The companys latest data indicates that YouTube ads reach 2.65 billion users each month...
WhatsApp is the most popular messaging app with over 3 billion monthly active users worldwide and a revenue estimated to hit $3 billion in 2026. The app's popularity has grown significantly in recent years, and it shows no sign of slowing down.
The company currently cites 200+ million monthly active users worldwide. Now that youve got the lay of the land, lets zoom in on which apps lead in specific countries. The most popular messaging apps in the world by country.
There are 5.35 billion internet users worldwide.However, individuals between the ages of 16 and 24 spend an additional 2.5 hours more time online than those between the ages of 55 and 64. 75% of people aged 15 to 24 have access to the internet across the world.
